3 Ways Optimizing Your My Google Business Profile Will Boost Your Profits
When it comes to digital marketing, SEO (Search Engine Optimization) is critical.
SEO improves your business’ visibility and attracts customers that need the services you provide.
Most SEO campaigns focus on improving your Google ranking and delivering bespoke ads — but only a few focus on the Google business profile.
A recent study showed that the typical business profile averages about 1,260 views monthly amidst a sea of 167 billion searches performed on Google in that same time frame.
This might make you think that something is wrong with the feature — but if more business owners knew the benefits that it provides, they would optimize their My Google Business Profiles today!
1.Increases Brand Credibility
The My Google Business Profile is like a snapshot of your business. When optimized, customers understand what you have to offer quickly. This makes it easier for them to choose your business to fill their needs.
When your profile isn’t optimized, your business doesn’t appear trustworthy. As such, you’ll receive less attention from consumers.
Every business owner needs to build brand trust. When people trust your brand, they buy it.
As such, optimizing your business profile is a huge step in the right direction!
2. Boost your local search engine ranking
Whenever you search for an item or service on Google, they’ll show you local businesses that have what you need.
Only those that have optimized their business profiles appear on top.
Wouldn’t you like your business to have that top spot?
Optimizing your business profile improves your visibility to local consumers — and this increases your earning potential.
3. Helps you to get more website visits
Every entrepreneur knows that more people in your store equates to more sales. Everyone might not buy, but some will — and a few sales are better than no sales!
Your optimized My Google Business Profile will encourage people to click on your website and peruse your catalog.
Think of it as your first impression, and you know what they say about first impressions — so you have to make it count!
Every business wants to make as much money as possible, but only a few business owners are willing to go the distance.
The pandemic has seen a major shift from brick and mortar to online storefronts and it won’t be long before paper currency becomes obsolete.
As such, digital marketing needs to be a vital point on every business owner’s agenda.
Optimizing your My Google Business Profile can be done by the average business owner to some extent, but that alone won’t be enough.
This is especially true if you live in super competitive areas like Oklahoma City. You can take the guesswork out of it by hiring an affordable digital marketing team such as Web Market Solutions!
