Are You An Innovative Entrepreneur? Here Are 3 Reasons Why You Should Use The Pandemic To Your Advantage
Are You An Innovative Entrepreneur? Here Are 3 Reasons Why You Should Use The Pandemic To Your Advantage
The pandemic has done a lot of damage to our economy and livelihoods but to every storm, there is a silver lining.
While the pandemic has caused many setbacks, many business owners who were based online have made thousands of dollars in profit! While the rest of the world was forced to go digital and adapt on the fly, these businesses were selling products and services to supply the demand that the lockdown protocols had created.
Also, many people took it upon themselves to start delivery services that would allow citizens of their communities to get all the essential items they needed without facing the risk of exposure.
Above all, the pandemic has forced various industries to alter the way they do business, and this has created opportunities for freelancers and small agencies to propose services that the industries can outsource to keep their operations running.
If you’re wondering what has sparked this wave of innovation and how you can get your foot in the door, the following three reasons may help.
The pandemic has appealed to people’s humanity
For years businesses have used their marketing strategies to trigger the emotions of their customers and coerce them to buy. While this has resulted in the rise of many multi-million dollar corporations, the need for innovative methods was neglected because they were using a winning formula.
The sudden change in the economy took many people by surprise, and as a result, the previous methods of marketing could no longer work.
Large corporations had to rethink how they were going to sell products, and that downtime allowed small business owners to fill the gap by appealing to the humanity of neighbors and friends on how they needed to support each other to survive.
The pandemic has created space in existing industries
If you check the news, you’ll notice that there has been a great demand for Lysol disinfectant sprays and cleaners. This is because, before the pandemic, there wasn’t a market that could sustain too many cleaning agent companies.
However, the pandemic has changed this. Demand has exceeded supply, and this has allowed for local hand sanitizer and disinfectant businesses to thrive.
The pandemic has created room for new industries and services to flourish
Before the pandemic, people weren’t too thrilled about utilizing 3D printing services. In fact, it was only used for prototyping, but the mandatory lockdowns have caused breakage in many supply chains and 3D printing has been used as the alternative.
Additionally, face masks and shields are in demand, and many fashion designers have shelved their exquisite pieces to supply that demand.
There are other industries that the pandemic has affected that could use the innovative services that you have to offer. Recently, The FIDELO company’s Hybrid Minimalist Wallets have gained a lot of popularity, and no one could have predicted their rise in sales. Who’s to say that your innovative product or service won’t have similar success?
